Writers and Marketing – What Makes Sense?

Live to Write - Write to Live

paris clockA couple of weeks ago, I shared a tally and breakdown of the average number of hours I spend each week on non-writing, marketing-related activities. Though my estimates were rough, the bottom like was that I typically spend between six and eleven hours each week on tasks that range from writing blog posts to posting on social media to meet-and-greets with potential clients.

That’s a lot of hours.

At least, it is in my world.

While I was writing that post (and suddenly realizing just how many hours I actually dedicate to these various pursuits), I began to question what – if anything – I was gaining as a return on the investment of my precious time. After all, time is the most valuable commodity for any writer. It is not something to be squandered. I have often lamented how little time I have to write, and yet here…

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